Bajrangi Bhaijaan 2015Bollywood
Just a little over a fortnight remains for the release of the biggest film of the year so far, and the hype for the Salman Khan starrer has reached such peak that it could well arrive on the coming Friday and still attract mighty footfalls. However, the makers are not in mood of something which is just good or excellent. The idea is to arrive in a spectacular manner and justify the 'big release' tag that Bajrangi Bhaijaan has been boasting of ever since it went into production.
The film cannot be second best. Period," says a source attached to the film, "It has to be as big as it gets, both in terms of release as well as the revenue that it generates. Salman's Eid releases are special. Last year we saw the kind of havoc that Kick created on its arrival. The film turned out to be the biggest Salman Khan film ever. Before that the record was held by Ek Tha Tiger and that too was the biggest Eid arrival for Salman, before Kick happened. The story was same for Bodyguard (Eid 2011), Dabangg (Eid 2010) andWanted (Eid 2009). How can you imagine anything lesser for Bajrangi Bhaijaan?"
No wonder, those in the industry pretty much understand that as well and as is the kind of respect that is meted to big ticket blockbuster releases, even Bajrangi Bhaijaan is seeing a solo arrival. This isn't all as no other quintessential Bollywood commercial film is releasing a week later either, hence giving Bajrangi Bhaijaan an open fortnight to play around with.
"Not that anyone is surprised though; it was bound to happen," says an insider, "When a film arrives on a record number of screens, and that too with a hefty price tag attached to it, the need of the hour is to allow an uninterrupted run and let it run its course. You need at least a couple of major weekends for a film to rake in moolah. Also, when there is set audience for a Salman starrer, why to spoil the party with a needless release thrown in between? That would only end up being counterproductive for the film in question, as well as exhibitors and distributors."
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